A local dentist is gaining national attention for the advertising of her local business in Frankfort.
Dr. Jill Snyder, owner of ArDente Dental, has had two different articles go viral which has received over 45,400 retweets and 131,000 likes. Journalist Beth Elderkin says she is someone who used to work in local news and is “a sucker for local ads.” After spotting a billboard on Twitter for an Indiana dental office going by “Guardian of the Gums”, she only had one thought: ‘Oh please let there be a commercial.’ Luckily for her, the galaxy has delivered.
Snyder found this wasn’t the only commercial parody the company has done. Others are “Justice League”, “Men in Black”, and “Star Wars” among so many others. She added all of their advertising is based on movies or TV shows and they always try to have some kind of play on words or link it in some way.
Besides “Star Wars”, they did “Gum Wars” and “Return of the Floss”.
Snyder said the tradition started about seven years ago when ArDente spoofed on “Men in Black” with “Women in Black”, featuring the women who worked at the practice at the time. The company’s Facebook page is stocked with old billboards and print ads for past campaigns, which range from “Minions” (they went with ‘Minion Dollar Smile’) and “CSI” (‘Cavity Scene Investigators’) to “Wonder Woman” (‘Wonderful Smiles’) and “The Walking Dead” (‘The Walking Dentist’).
Snyder tries to create a new billboard each month — which helps generate business — it’s become their brand — and keep her staff brainstorming. The commercials are shot by Mulberry Telecommunications, which sets up a green screen in Snyder’s basement and roughly plots out homages to trailers and famous clips.